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Financial Public Relations
Course Overview
12th July 2010
2 Weeks
London
£3650
Good financial PR ensures a company’s share price reflects its value and makes raising capital easier. This course explains how to create and maintain shareholder awareness of your financial performance and growth potential.
Who should attend?
Anyone who communicates financial information to external audiences including those working in media relations, investor relations, public relations, accountants, financial analysts and company secretaries.
Benefits of Attending
- Understand how the financial services sector works
- Understand the rules and regulations governing financial markets
- Identify the main audiences for financial public relations
- Understand what investors, brokers, analysts and regulators do
- Understand financial statements and how to interpret them
- Understand the meaning of different ratios and valuations
- Know how to handle price-sensitive information
- Understand accounting jargon such as EBIT and EBITDA
Programme Outline
- Overview of Financial Services
- Regulatory Environmen
- Understanding the Needs of Financial Audiences
- Understanding Financial Statements
- Getting to Grips with Numbers
- The Financial Communications Calendar
- Other Financial PR Activities
- Evaluating Financial PR Efforts
Accreditation
Course Discounts
Current Offers
1 |
2010 Brochure
Please download our current brochures.
