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PR: Theory and Practice
Course Overview
7th June 2010
2 Weeks
Cape Town
£3450
This course provides an overview of communications theory and its practical application within organisations to support revenues, market share, reputation and brand. Delegates will learn new tools and techniques that they will take back to the workplace and apply on a daily basis.
Who should attend?
Managers who have responsibility for day to day public relations activities within their organisation, including media relations, community involvement, internal communications, product publicity, marketing communications and public affairs.
Benefits of Attending
- Understand different communications theories
- Understand how organisations are structured and managed
- Understand how employees are a company asset
- Demonstrate the practical skills needed to run PR activities
- Understand how and when to use different communications tools
- Understand the do's and dont's of running PR campaigns
- Understand planning as a process
- Apply monitoring and evaluation techniques
Programme Outline
- Role of public relations
- Communications Theories
- Organisational culture & change
- Areas of activity
- Developing best practice
- Ethics & the law
- Running PR campaigns
- Channels & tools
- Monitoring & evaluation
Accreditation
Course Discounts
Current Offers
1 |
2010 Brochure
Please download our current brochures.
