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Corporate PR Stategies
Course Overview
14th June 2010
2 Weeks
London
£3600
This course examines the role of internal communications as a strategic business function. It also looks in detail at how to develop and implement effective communications so that employees feel engaged and empowered.
Who should attend?
Managers who lead teams of people and communications specialists.
Benefits of Attending
- Understand how communications impacts employee motivation and satisfaction
- Engage and involve employees in business goals
- Minimise rumour and the grapevine
- Develop an internal communications policy and strategy
- Turn strategy into action
- Develop a portfolio of internal communications channels
- Understand the nature of the communications challenge within your own organisation
- Develop compelling stories that connect with your audiences
- Develop your personal communications skills
- Use a variety of measurement techniques
Programme Outline
- The Business Context
- Behavioural Aspects
- Effective Strategies
- Channels
- Storytelling
- Organisational Communications
- Communicating Corporate Change
- Measuring Success
Accreditation
Course Discounts
Current Offers
1 |
2010 Brochure
Please download our current brochures.
