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Media Relations and Public Affairs
Course Overview
9th August 2010
2 Weeks
London
£3650
This course provides a practical insight and guidance to delegates wanting to work effectively with the media or who need to understand politics, decision-making and policymaking.
Who should attend?
Communications practitioners and senior managers who are responsible for managing relationships with the press, politicians and civil servants.
Benefits of Attending
- Create informative and attention-grabbing information for the media
- Develop positive relationships with journalists and editors
- Get the most from media interviews
- Deliver an effective and comprehensive public affairs strategy
- Implement a public affairs programme
- Lobby and monitor government and other political organisations
- Sell the benefits of lobbying within your organisation
- Approach print, broadcast and online media confidently
Programme Outline
- How the media works
- Handling the media
- Talking to the press
- Media interviews
- Lobbying and advocacy
- Understanding the political environment
- Engaging in policy development
- Ethics and professional standards
Accreditation
Course Discounts
Current Offers
1 |
2010 Brochure
Please download our current brochures.
