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Professional Writing: For Media and PR Practitioners
Course Overview
3rd May 2010
2 Weeks
London
£3600
This is a practical course that gives delegates opportunities to improve their writing skills. It examines how to communicate business messages to employees, customers and the media through press releases, feature articles and news stories.
Who should attend?
Marketing, PR and HR practitioners in private organisations and government departments who need to commission or write persuasive copy for internal or external audiences.
Benefits of Attending
- Understand the difference between writing news stories and features
- Understand what makes a press release news-worthy
- Apply the golden rules of writing
- Know the tricks of the journalist's trade
- Apply proofreading skills
- Demonstrate effective interviewing techniques
- Apply grammar and punctuation essentials
- Maintain the reader's interest
Programme Outline
- Write for Your Reader
- Press Releases
- News Writing
- Feature Writing
- Interviewing Skills
- Proofreading
Accreditation
Course Discounts
Current Offers
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2010 Brochure
Please download our current brochures.
