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Planning Strategic Marketing

Course Overview

This course explains key areas of marketing: how to identify and understand customer needs, then develop solutions that will satisfy customers and improve profits and market share.

Who should attend?

This course is ideally suited for those currently working in marketing who wish to develop their knowledge and skills. Managers in other functions who want to understand how marketing can contribute to their success would also benefit from this course.

Benefits of Attending

• Understand how marketing can improve your organisation’s performance
• Work confidently with your marketing department
• Apply marketing principles to become more customer and market-driven
• Utilise market research
• Understand production, distribution and selling concepts
• Develop financial techniques relevant to marketing
• Measure and evaluate marketing performance
• Improve your interpersonal and influencing skills

Programme Outline

• Analysing Opportunities
• Selecting Target Markets
• The Marketing Mix
• Developing New Products and Services
• Managing Marketing Channels
• Financial Aspects
• Evaluation and Control
• Interpersonal Skills for Marketers

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